I have been working in the dance entertainment industry for 15 years across stage, tv and film as a dancer, teacher, choreographer and creative director. I run The Urban Dance School across Surrey Est 2004 and Ombrascura Dance Company. My credits include X-factor, Brit Awards, Chris Brown, One Direction, A League of their Own, Spotify, ASDA, L’Oreal, Paco Rabanne, Burberry and many more.
Lucy McCrudden, aka Dance Mama, is dance entrepreneur and advocate. She is Founder of dancemama.org – a community, ACE funded activity programme and platform profiling significant parents in dance and the arts. Lucy has dove-tailed her own work with holding key positions in learning and participation over the last 18 years. These include: Dance Artist in Residence for DanceXchange (2004), Manager for London Contemporary Dance School, The Place, Centre for Advanced Training (2005-11), Expert Panel member of the DFE Music and Dance Scheme representing the National Dance CATs (2007-2010), Vice-Chair of Royal Borough of Kensington & Chelsea Arts Grants Panel (2006-2009), Learning & Participation Manager, Rambert (2014-16), Chair of the Board of Trustees Dance Woking (2014-16), Head of Learning and Participation, Rambert (2016-18), Project Manager, Chance to Dance, Royal Opera House (2019-20), Mentor & Lecturer, ISTD DDP course (2021). As an independent specialist she has taught over 19,000 people across the UK and has engaged with a wide variety of dance and arts organisations in many other capacities; consultant, management, choreography, and presenting/public speaking. She is Ambassador for the Parents in Performing Arts Campaign and Secretariat to the Scientific Advisory Board, Active Pregnancy Foundation.
I am a choreographer and facilitator interested in the movement and communication between all things; body, art, text and thought, focusing on using the human form we exist in, in connection with technology to better understand ourselves and our relationship to the world and others. I am preoccupied with creating innovative artistic structures to tell, explore and reveal people‚ stories, thoughts and experiences, creating intimacies; through shared moments and 1 to 1 and high functioning open participation spaces. I am curious about how to approach these interests in new and accessible ways. I thrive on creating imagined and real worlds for people to become part of, to explore their creativity, whilst discovering their uniqueness and power to contribute positively to communities. My work takes many forms; dance films, live work, participatory and audio works. I have additional experience choreographing movement for plays and mentoring and supporting emerging artists.
I have been recognised and supported by Studio Wayne McGregor through the QuestLab Network programme and The Point as Associate Artist. Additionally, I have facilitated workshops for various community groups, across all levels of the education system and in nine UK counties. I also work as an inclusive dance practitioner and producer.
Picture 1 – Virtual You at Adjustments Nov 2018 — Photo by Jane Russell
Picture 2 – Questlab Empa Resarch – Photo by Sophie Newton
Picture 3 – Dance Digital Tattoo – Photo by Ellie Kelly 2018
Picture 4 – Virtual You at ~Adjustments Nov 2018 – Photo by Jane Russell