I have been working in the dance entertainment industry for 15 years across stage, tv and film as a dancer, teacher, choreographer and creative director. I run The Urban Dance School across Surrey Est 2004 and Ombrascura Dance Company. My credits include X-factor, Brit Awards, Chris Brown, One Direction, A League of their Own, Spotify, ASDA, L’Oreal, Paco Rabanne, Burberry and many more.
Lucy McCrudden, aka Dance Mama, is dance entrepreneur and advocate. She is Founder of dancemama.org – a community, ACE funded activity programme and platform profiling significant parents in dance and the arts. Lucy has dove-tailed her own work with holding key positions in learning and participation over the last 18 years. These include: Dance Artist in Residence for DanceXchange (2004), Manager for London Contemporary Dance School, The Place, Centre for Advanced Training (2005-11), Expert Panel member of the DFE Music and Dance Scheme representing the National Dance CATs (2007-2010), Vice-Chair of Royal Borough of Kensington & Chelsea Arts Grants Panel (2006-2009), Learning & Participation Manager, Rambert (2014-16), Chair of the Board of Trustees Dance Woking (2014-16), Head of Learning and Participation, Rambert (2016-18), Project Manager, Chance to Dance, Royal Opera House (2019-20), Mentor & Lecturer, ISTD DDP course (2021). As an independent specialist she has taught over 19,000 people across the UK and has engaged with a wide variety of dance and arts organisations in many other capacities; consultant, management, choreography, and presenting/public speaking. She is Ambassador for the Parents in Performing Arts Campaign and Secretariat to the Scientific Advisory Board, Active Pregnancy Foundation.