Introduction to Fundraising with Fern Potter


Thursday 11th November 7.00pm- 8.30pm

Online via ZOOM

Introduction to Fundraising

This workshop will provide an overview of the different types of fundraising available to those working in the Creative Industries sector. It will cover funding avenues for individuals approaching trusts & foundations, statutory and corporate. Fern will provide an overview of the different approaches required for each of these avenues. Learn how to communicate more effectively for a greater chance of fundraising success and how to make a powerful ‘case for support’. Fern will also offer skills development around proposal writing and how legal structures impact on how and where you can go for funding. To maximise this opportunity we suggest that you come prepared with an idea of an actual project that you are seeking funding for and can use as part of this practically based workshop.

Who is it for?

• Independent artists and sole traders who are new to fundraising or wish to top-up their learning from this area of income generation

What will the workshop cover?

This workshop will include digital resources and handouts and cover:

• Ideas generation and the development of a strong ‘case for support’

• Responding to various funders’ criteria

• Legal structures for fundraising

About Fern:

Fern’s expertise is in fundraising, having raised millions for arts organisations, primarily dance over more than 25 years, most recently for Birmingham Royal Ballet. She is passionate about sharing her expertise with others through her teaching, training, consulting, and mentoring, and regularly delivers training for the dance sector. She currently mentors for the Chartered Institute of Fundraisers’ RAISE programme and Mercury Creatives. She is a regular trainer for Arts Funding and Philanthropy programmes, and lecturer in fundraising for City, University of London’s MA Cultural Management. Fern is a full member of the Chartered Institute of Fundraisers and is currently Chair of Viviana Durante Company.

Exclusive Creative Industry Insight sessions for Dance Surrey PRO & Dance Surrey Directory Members; see Dance Directory for membership details.